Marketing & SMM
CAC/LTV, ad budgets, UTM, funnels, unit economics
Subtopics
CAC/LTV calculator
3 tools
Ad budget
1 tools
UTM generator
1 tools
Conversion
2 tools
Ad pricing
1 tools
Content matrix
1 tools
Influencer marketing
1 tools
Marketing funnel
1 tools
Email funnel
1 tools
SMM calendar
1 tools
Contest & giveaway
1 tools
Discounts
2 tools
Referral program
2 tools
Positioning
1 tools
Competitor analysis
1 tools
Designer/marketer brief
1 tools
Channel unit economics
4 tools
Marketing report
2 tools
NPS survey
1 tools
Marketer's glossary
1 tools
Calculators
CAC
spend ÷ new customers + LTV:CAC
LTV
ARPU × margin × life or ÷ churn
LTV / CAC
LTV and CAC calculator: customer lifetime value, acquisition cost, LTV/CAC ratio and marketing payback.
Ad budget
sales target → leads × CPL
UTM generator
UTM-tagged link builder for GA4 — source, medium, campaign, ready link and naming conventions
Funnel
impressions→clicks→leads→sales
A/B significance
two-proportion z-test, p<0.05
Break-even ROAS
margin → minimum ROAS
Content matrix
16 content ideas by niche: SaaS, e-commerce, local business, expert — TOFU→BOFU
Influencer pricing
how much to pay a blogger: reach, ER, platform, niche — fair post price range
Email funnel
welcome sequence generator: 5 emails from signup to sale — ready text skeleton
SMM calendar
weekly content plan by business niche — what and when to post on Instagram, TikTok, Facebook
Contest & giveaway
Official giveaway terms for social media: organizer, prize, entry, winner selection
Markup vs margin
Markup Margin — Business
Referral program
bonuses vs agency — savings
Positioning
positioning statement generator using Geoffrey Moore framework — for whom, benefit, difference
Competitor analysis
comparison matrix vs three competitors: prices, features, channels — find the free niche
Designer brief
Structured contractor brief: goal, audience, task, references, deadline
ROMI / ROAS
spend, revenue, margin → %
Churn & MRR
churn → yearly MRR losses
NPS survey
Net Promoter Score from 0–10 score distribution + survey template
Marketer's glossary
marketing terms in plain language: CAC, LTV, ROAS, CTR, funnel, retargeting