SMM calendar
Weekly content plan by niche — pick your business type
Business type
Local business
Online shop
Expert/services
B2B/services
Mon
Behind the scenes/work process — stories daily
Wed
Product/service + customer review
Fri
Weekly offer/promo
Sun
Lifestyle/team — human side
Basic SMM rules
• Stories daily — contact with warm audience; posts 3–4/week
• 80% value / 20% sales — people subscribe for value
• One constant format (rubric) — predictability retains
• Reels/TikTok — for reach; carousels — for depth; stories — for sales
• Running without analytics is pointless: weekly check what brought subs/leads