CAC — customer acquisition cost
Marketing + sales spend ÷ new customers → CAC and LTV check
Input
CAC
LTV:CAC: 4.0 — healthy
1 250 ₴
LTV:CAC: 4.0 — healthy
Healthy unit economics: LTV:CAC ≥ 3. <1 — losing on every customer; 1–3 — borderline; >5 — possibly under-investing in growth.