5 emails from signup to sale — fill in your details and get the skeleton
=== EMAIL 1 (instant): Subject: Your [product] from [Brand] — inside Hi! Thanks for subscribing. The promised material/access — [link]. Also: the main thing [Brand] delivers — [benefit]. Questions? Just reply. === EMAIL 2 (day 1): Subject: 3 ways to get [benefit] Quick value: three actionable ways [product] gives [benefit]. 1) [tip] 2) [tip] 3) [tip]. Details — on the site. === EMAIL 3 (day 3): Subject: How [customer] got [result] Case: before → did → after. Numbers: [metric]. The same result is available to you — [product]. === EMAIL 4 (day 5): Subject: 'Not for me?' — an honest answer Top-3 objections: [expensive? complex? slow?] — and why they don't apply to [product]. Guarantee: [refund/trial terms]. === EMAIL 5 (day 7): Subject: [offer] — until [deadline] Last day: [offer] for new [Brand] customers. Button: [Order/Try]. After the deadline terms change.
Structure: email 1 — right after signup (deliver the promise); 2 — day 1 (value); 3 — day 3 (proof/case); 4 — day 5 (objections); 5 — day 7 (offer with deadline). Subject line is the main open-rate factor; don't write 'Company news'.