Influencer post pricing

Fair price range by reach and audience quality — not follower count

Parameters

Estimate

Expected reach12,500
CPM equivalent$8
Fair post price$70–$130

Formula: price ≈ reach × niche CPM. ER >3% — live audience; <1% — inflated or dead. Inflation shows in likes/comments/story-views ratio. For TikTok/Reels price by average views, not followers. Barter only makes sense when the product is worth more than the cash fee.