UTM generator

Tagged link builder for analytics — traffic source shows up in GA4

Ready link

https://example.com/landing?utm_source=facebook&utm_medium=cpc

Naming conventions

  • • Latin only, lowercase, no spaces — underscores or hyphens
  • • source = where the ad runs, medium = traffic type, campaign = campaign name
  • • Example: source=facebook + medium=cpc + campaign=black-friday-2025
  • • One standard per team — otherwise reports fragment into variants