Online schools & EdTech
Course pricing, sales funnel, LMS, certificates
Subtopics
Course pricing
1 tools
Course sales funnel
1 tools
Student retention
1 tools
Course platforms
1 tools
Course methodology
1 tools
Lesson recording
1 tools
Webinar sales
1 tools
Student contract
1 tools
Course refunds
1 tools
Certificates
1 tools
Community
1 tools
Education license
1 tools
Corporate training
1 tools
Instructors
1 tools
School marketing
2 tools
Student testing
1 tools
Learning metrics
1 tools
Course copyright
1 tools
Production budget
1 tools
Online school glossary
1 tools
Calculators
Course pricing
production + CAC → price & break-even
Sales funnel
leads → webinar → sales → ROAS
Completion & refunds
who finishes and who refunds
Course platform
Teachable / Thinkific / Kajabi / Moodle cost
Course Structure
Practical/academic/cohort → methodology and program skeleton.
Recording Cost
Self-record/studio/pro → course production budget per lesson.
Webinar economics
costs → conversion → ROI
Student Offer
Offer clauses: access, refunds, no sharing, IP on materials.
Course Refund
Days and progress → full or proportional refund per policy.
Course Certificate
Certificate text + number and verification requirements. Completion ≠ accreditation.
Community
platform, structure, moderation, engagement, metrics
Education License
Format → is a license needed: hobby courses, kids, corporate, state document.
Corporate training
per seat/yr + customization + support
Instructor pay
hourly / % of sales / fixed — compared
School CAC
Spend → leads → conversion → CAC and ROMI of the marketing channel.
CAC
spend ÷ new customers + LTV:CAC
Student testing
test types, question quality, passing score, anti-cheating
Learning Metrics
Enrolled→started→halfway→finished: completion rate, activation, biggest drop.
Course copyright
ownership, third-party content, theft protection
Production budget
lessons × quality → estimate
Online school glossary
CAC, LTV, LMS, SCORM, funnel, roles, metrics