Course pricing

Production cost + funnel → price and break-even

Input

Course production, UAH

CAC per student, UAH

Instructor/cohort, UAH

Students/cohort

Course price, UAH

Economics

break-even at 8 students

316 000 ₴

Variable/student: 1 467 ₴
Margin/student: 10 533 ₴
Cohort revenue: 360 000 ₴
Production ROI/cohort: 395%

Course price ≥ (CAC + variable cost/student) × 2. Production break-even = production ÷ margin/student. Typical UA online course: 5–30k UAH; with high CAC (>30% of price) the funnel won't scale.