Marketing & SMM
CAC/LTV, ad budgets, UTM, funnels, unit economics
Subtopics
CAC/LTV calculator
3 tools
Ad budget
1 tools
UTM generator
1 tools
Conversion
2 tools
Ad pricing
1 tools
Content matrix
1 tools
Influencer marketing
1 tools
Marketing funnel
1 tools
Email funnel
1 tools
SMM calendar
1 tools
Contest & giveaway
1 tools
Discounts
2 tools
Referral program
2 tools
Positioning
1 tools
Competitor analysis
1 tools
Designer/marketer brief
1 tools
Channel unit economics
4 tools
Marketing report
2 tools
NPS survey
1 tools
Marketer's glossary
1 tools
Calculators
CAC
Kosten ÷ Neukunden + LTV:CAC
LTV
ARPU × Marge × Lebensdauer
LTV / CAC
LTV- und CAC-Rechner: Customer Lifetime Value, Akquisitionskosten, LTV/CAC-Verhältnis und Marketing-Amortisation.
Werbebudget
Verkaufsziel → Leads × CPL
UTM-Generator
UTM-tagged link builder for GA4 — source, medium, campaign, ready link and naming conventions
Funnel
Impressions→Klicks→Leads→Sales
A/B-Signifikanz
Zwei-Proportionen-z-Test
Break-even ROAS
Marge → minimaler ROAS
Content-Matrix
16 Content-Ideen nach Nische: SaaS, E-Commerce, lokales Business, Experte
Influencer-Preise
how much to pay a blogger: reach, ER, platform, niche — fair post price range
E-Mail-Funnel
welcome sequence generator: 5 emails from signup to sale — ready text skeleton
SMM-Kalender
weekly content plan by business niche — what and when to post on Instagram, TikTok, Facebook
Gewinnspiel
Offizielle Gewinnspielbedingungen: Veranstalter, Preis, Teilnahme, Gewinner
Aufschlag vs Marge
Markup Margin — business
Empfehlungsprogramm
Boni vs Agentur — Ersparnis
Positionierung
positioning statement generator using Geoffrey Moore framework — for whom, benefit, difference
Wettbewerbsanalyse
comparison matrix vs three competitors: prices, features, channels — find the free niche
Designer-Briefing
Strukturiertes Briefing: Ziel, Zielgruppe, Aufgabe, Referenzen, Deadline
ROMI / ROAS
Kosten, Umsatz, Marge → %
Churn & MRR
Abwanderung → MRR-Verluste/Jahr
NPS-Umfrage
Net Promoter Score from 0–10 score distribution + survey template
Marketing-Glossar
marketing terms in plain language: CAC, LTV, ROAS, CTR, funnel, retargeting