Marketing funnel
Impressions → clicks → leads → sales: conversion per stage
Stages
Total conversion
Weakest stage: Landing→lead
0.030%
- CTR (clicks/impr)
- 2%
- Landing→lead
- 7,5%
- Lead→sale
- 20%
Compare stages to benchmarks: ad CTR 1–3%, landing→lead 5–15%, lead→sale 10–30%. The weakest stage is your first optimization target.