Campaign ROMI / ROAS
Spend, revenue, margin → ROAS, ROMI and net result
Input
ROMI
ROAS: 4 · break-even ROAS: 2,5
60%
- ROAS
- 4
- Net result
- 12 000 ₴
- Break-even ROAS
- 2,5
ROAS = revenue/spend (4.0 = 400%). ROMI = (revenue×margin − spend)/spend — a fairer metric since it uses margin, not turnover. ROMI > 0 — campaign pays back.