LTV / CAC — unit economics

customer lifetime value, acquisition cost and marketing payback

Parameters

ARPU, UAH/mo

Gross margin, %

Churn, %/mo

Marketing, UAH/mo

New customers/mo

Result

Avg customer lifetime20,00 mo

Profit per customer/mo560,00 ₴

LTV11 200,00 ₴

CAC417,00 ₴

LTV / CAC26,88×

CAC payback0,70 mo

Healthy unit economics: LTV/CAC ≥ 3 with payback under 12 months — acquisition can be scaled.

LTV = ARPU × gross margin × (1 ÷ churn). For accuracy compute per cohort: churn and ARPU differ across acquisition months.

Über LTV / CAC — Unit Economics

LTV / CAC — Unit Economics — LTV- und CAC-Rechner: Customer Lifetime Value, Akquisitionskosten, LTV/CAC-Verhältnis und Marketing-Amortisation.. Business: Business-Tools. Nutzen Sie unsere Tools ohne Registrierung oder Softwareinstallation. Alle Berechnungen erfolgen in Ihrem Browser — Ihre Daten werden nie an einen Server gesendet.