Content matrix

16 content ideas by niche: from attract to sell

Attract (TOFU)

  • 'How to [task] in 10 min': feature tutorials
  • Client pain-point thread breakdown
  • Niche benchmarks (statistics)
  • Webinar recording on a trend

Nurture (MOFU)

  • Client case study: before/after metrics
  • Honest competitor comparison
  • Typical-scenario video demo
  • Top-10 FAQ answers

Trust/sell (BOFU)

  • Product ROI breakdown with numbers
  • Trial onboarding: first steps
  • Recorded demo on request
  • Client testimonials carousel

Announcements/promos

  • Product roadmap
  • Feature announcement with a scenario
  • Upgrade offer for trials
  • Partner integration

The matrix is a starting point: adapt ideas to your tone, format and cadence. 1–2 ideas a week consistently beats 16 irregular ones.