Marketing & SMM
CAC/LTV, ad budgets, UTM, funnels, unit economics
Subtopics
CAC/LTV calculator
3 tools
Ad budget
1 tools
UTM generator
1 tools
Conversion
2 tools
Ad pricing
1 tools
Content matrix
1 tools
Influencer marketing
1 tools
Marketing funnel
1 tools
Email funnel
1 tools
SMM calendar
1 tools
Contest & giveaway
1 tools
Discounts
2 tools
Referral program
2 tools
Positioning
1 tools
Competitor analysis
1 tools
Designer/marketer brief
1 tools
Channel unit economics
4 tools
Marketing report
2 tools
NPS survey
1 tools
Marketer's glossary
1 tools
Calculators
CAC
dépenses ÷ nouveaux clients + LTV:CAC
LTV
ARPU × marge × durée ou ÷ churn
LTV / CAC
Calculateur LTV et CAC : valeur vie client, coût d'acquisition, ratio LTV/CAC et retour marketing.
Budget pub
objectif ventes → leads × CPL
Générateur UTM
UTM-tagged link builder for GA4 — source, medium, campaign, ready link and naming conventions
Funnel
impressions→clics→leads→ventes
Significance A/B
z-test de deux proportions
ROAS seuil
marge → ROAS minimum
Matrice de contenu
16 idées de contenu par niche : SaaS, e-commerce, local, expert
Tarifs influenceurs
how much to pay a blogger: reach, ER, platform, niche — fair post price range
Funnel email
welcome sequence generator: 5 emails from signup to sale — ready text skeleton
Calendrier SMM
weekly content plan by business niche — what and when to post on Instagram, TikTok, Facebook
Concours
Conditions officielles : organisateur, prix, participation, tirage
Marge vs taux
Markup Margin — business
Cooptation
bonus vs agence — économies
Positionnement
positioning statement generator using Geoffrey Moore framework — for whom, benefit, difference
Analyse concurrentielle
comparison matrix vs three competitors: prices, features, channels — find the free niche
Brief designer
Brief structuré : objectif, audience, tâche, références, délai
ROMI / ROAS
dépenses, CA, marge → %
Churn & MRR
churn → pertes MRR/an
Enquête NPS
Net Promoter Score from 0–10 score distribution + survey template
Glossaire marketing
marketing terms in plain language: CAC, LTV, ROAS, CTR, funnel, retargeting