Designer/marketer brief

Fill the fields — get a structured brief for your contractor

Brief fields

A good brief saves 30–50% of revision time. Required blocks: goal (business outcome, not 'make it pretty'), audience (who it's for), task (what exactly), deliverable format, deadline, budget. 'Make it like the competitor but better' is not a brief. Add 2–3 references and say what you like/dislike about each.

Ready brief

BRIEF

Company/product: ____________

1. Project goal (business outcome):
____________

2. Target audience:
____________

3. Task:
____________

4. Tone & style:
____________

5. References / anti-references:
____________

6. Deliverables (formats, quantity, technical requirements):
____________

7. Deadline: ____________
8. Budget: ____________

Process: 2 revision rounds included; further at the agreed rate.
Feedback contact: ____________