Marketing & SMM
CAC/LTV, ad budgets, UTM, funnels, unit economics
Subtopics
CAC/LTV calculator
3 tools
Ad budget
1 tools
UTM generator
1 tools
Conversion
2 tools
Ad pricing
1 tools
Content matrix
1 tools
Influencer marketing
1 tools
Marketing funnel
1 tools
Email funnel
1 tools
SMM calendar
1 tools
Contest & giveaway
1 tools
Discounts
2 tools
Referral program
2 tools
Positioning
1 tools
Competitor analysis
1 tools
Designer/marketer brief
1 tools
Channel unit economics
4 tools
Marketing report
2 tools
NPS survey
1 tools
Marketer's glossary
1 tools
Calculators
CAC
kosten ÷ nieuwe klanten + LTV:CAC
LTV
ARPU × marge × levensduur
LTV / CAC
LTV- en CAC-calculator: customer lifetime value, acquisitiekosten, LTV/CAC-ratio en marketing-terugverdientijd.
Ad budget
verkoopdoel → leads × CPL
UTM-generator
UTM-tagged link builder for GA4 — source, medium, campaign, ready link and naming conventions
Funnel
impressies→klikken→leads→sales
A/B-significantie
z-test twee proporties
Break-even ROAS
marge → minimale ROAS
Contentmatrix
16 contentideeën per niche: SaaS, e-commerce, lokaal, expert
Influencer-prijzen
how much to pay a blogger: reach, ER, platform, niche — fair post price range
E-mailfunnel
welcome sequence generator: 5 emails from signup to sale — ready text skeleton
SMM-kalender
weekly content plan by business niche — what and when to post on Instagram, TikTok, Facebook
Winactie
Officiële winactievoorwaarden: organisator, prijs, deelname, winnaar
Opslag vs marge
Markup Margin — business
Referralprogramma
bonussen vs bureau — besparing
Positionering
positioning statement generator using Geoffrey Moore framework — for whom, benefit, difference
Concurrentieanalyse
comparison matrix vs three competitors: prices, features, channels — find the free niche
Designerbrief
Gestructureerde brief: doel, doelgroep, taak, referenties, deadline
ROMI / ROAS
kosten, omzet, marge → %
Churn & MRR
churn → MRR-verlies/jaar
NPS-enquête
Net Promoter Score from 0–10 score distribution + survey template
Marketingwoordenlijst
marketing terms in plain language: CAC, LTV, ROAS, CTR, funnel, retargeting