Marketing & SMM
CAC/LTV, ad budgets, UTM, funnels, unit economics
Subtopics
CAC/LTV calculator
3 tools
Ad budget
1 tools
UTM generator
1 tools
Conversion
2 tools
Ad pricing
1 tools
Content matrix
1 tools
Influencer marketing
1 tools
Marketing funnel
1 tools
Email funnel
1 tools
SMM calendar
1 tools
Contest & giveaway
1 tools
Discounts
2 tools
Referral program
2 tools
Positioning
1 tools
Competitor analysis
1 tools
Designer/marketer brief
1 tools
Channel unit economics
4 tools
Marketing report
2 tools
NPS survey
1 tools
Marketer's glossary
1 tools
Calculators
CAC
gasto ÷ nuevos clientes + LTV:CAC
LTV
ARPU × margen × vida o ÷ churn
LTV / CAC
Calculadora de LTV y CAC: valor de vida del cliente, coste de adquisición, ratio LTV/CAC y retorno de marketing.
Presupuesto ads
objetivo ventas → leads × CPL
Generador UTM
UTM-tagged link builder for GA4 — source, medium, campaign, ready link and naming conventions
Embudo
impresiones→clics→leads→ventas
Significación A/B
z-test de dos proporciones
ROAS umbral
margen → ROAS mínimo
Matriz de contenido
16 ideas de contenido por nicho: SaaS, e-commerce, local, experto
Precios influencers
how much to pay a blogger: reach, ER, platform, niche — fair post price range
Embudo email
welcome sequence generator: 5 emails from signup to sale — ready text skeleton
Calendario SMM
weekly content plan by business niche — what and when to post on Instagram, TikTok, Facebook
Sorteo
Condiciones oficiales del sorteo: organizador, premio, participación, ganador
Margen vs recargo
Markup Margin — business
Programa de referidos
bonos vs agencia — ahorro
Posicionamiento
positioning statement generator using Geoffrey Moore framework — for whom, benefit, difference
Análisis de competencia
comparison matrix vs three competitors: prices, features, channels — find the free niche
Brief de diseño
Brief estructurado: objetivo, audiencia, tarea, referencias, plazo
ROMI / ROAS
gasto, ingresos, margen → %
Churn y MRR
churn → pérdidas MRR/año
Encuesta NPS
Net Promoter Score from 0–10 score distribution + survey template
Glosario de marketing
marketing terms in plain language: CAC, LTV, ROAS, CTR, funnel, retargeting