Churn & MRR
Churn → yearly MRR losses and the value of reducing churn
Input
Yearly loss
MRR in a year: 191 928 ₴
−88 072 ₴
- MRR after 12 mo
- 191 928 ₴
- MRR ceiling
- 300 000 ₴
- Base half-life
- 13.5 mo
5%/mo churn eats ~46% of MRR in a year. Steady state: MRR_∞ = new sales ÷ churn. Example: +10,000/mo new at 5% churn → ceiling 200,000.