E-commerce & online store
Markup vs margin, marketplaces, shipping, unit economics
Subtopics
Markup vs margin
2 tools
Product cost
1 tools
Marketplaces
1 tools
Shipping
1 tools
Packaging
1 tools
Store conversion
1 tools
Returns
2 tools
Batch purchasing
2 tools
Product card
1 tools
Dropshipping
1 tools
Importing goods
1 tools
Online payment
2 tools
Warehouse
1 tools
FOP for a store
1 tools
Promo campaigns
1 tools
Reviews & rating
1 tools
Store marketing
1 tools
Customer documents
3 tools
Trademark
1 tools
E-commerce glossary
1 tools
Calculators
Markup & margin
markup ≠ margin: price at target margin
Unit economics
Profitability Calculator — Business
Full product cost
purchase + shipping + fees + returns + ads → real cost
Marketplace fees
price → net revenue on Rozetka, Prom, Amazon, eBay
Shipping NP/Ukrposhta
weight × dimensions → approximate NP and Ukrposhta rate
Packaging sizing
Box selection for product dimensions and packing cost: filler allowance, monthly spend.
Store funnel
visitors → cart → checkout → paid: conversion rates
Reverse logistics
pickup + processing + value loss
Reorder point & EOQ
sales/day × lead time + safety stock → point and EOQ
Reorder point
ROP + safety stock + EOQ
Product card
Structured description template: title, specs, benefits, delivery — fill in and copy.
Dropshipping economics
margin − ads − returns − platform → profit
Importing goods
Foreign-trade documents and stages: contract, invoice, HS codes, customs declaration, certification.
Acquiring fees
payment methods → fees and net amount
Acquiring fees
terminal commission: cards vs cash
Warehouse & stocktake
Inventory record accuracy from stocktake, stock value and losses — calculator.
FOP for a store
Single-tax group choice and rough tax calculation for retail trade in Ukraine.
Sale math
discount % → required sales uplift for same margin
Reviews & rating
How to collect reviews, handle negatives, encourage photo reviews — metrics and rules.
Store marketing
local channels, promotions, loyalty, ROMI
Trademark
TM registration stages in Ukraine: search, Nice classes, examination, rough fees.
E-commerce glossary
Core online-trade terms: SKU, margin, conversion, LTV, CAC, EOQ, dropshipping.