Business video

Explainer (what it is) — 60–90s; promo — 30s; client testimonial — 90s; about company — 2–3min; socials — 15–60s vertical. One video — one goal, not 'about everything'.

Structure: pre-production (script, storyboard, locations) 25%, shoot 40%, post (edit, color, sound, subtitles) 35%. On-location is 30–50% cheaper than a studio.

Formula: 3s hook → problem → solution → proof → CTA. 1 min ≈ 150 words. The script is approved before the shoot — on-set changes cost money.

Simple video: shooter-editor UAH 5–15k/day. Medium: director + operator + sound + light UAH 30–80k. High-end promo: full crew 150k+. Socials are often shot on a phone — and that's fine.

Stock music — license per platform (Facebook/YouTube separate). Using a Spotify track = a strike. People on camera — release, third-party logos — blur or consent.

Metrics: >50% watch-through = quality; CTA clicks = conversion; leads/sales via UTM = result. A pretty video without metrics is wasted money.