Club loyalty programs

• Attendance-based programs

  Streak bonuses: free week for 8+ visits/mo, streak badges. Directly lift visit frequency — the top predictor of membership renewal.

• Referral programs

  'Bring a friend': a discounted month for both sides. Referred members retain ~20–30% better than cold traffic.

• Tiers and status

  Silver/Gold/VIP by tenure or visits: priority booking, guest passes, free freeze. Status retains via loss aversion.

• Points/cashback

  Points for visits/purchases → discounts on renewals, merch, PT. Underperforms tiers unless points have expiry.

• Metrics

  Track: visits/week, churn by cohort, NPS, early-renewal share. A pre-launch baseline is mandatory.

• Common mistakes

  Blanket discounts instead of behavior rewards; points without expiry; a program with no analytics; rules too complex to explain in 10 seconds.

Fitness loyalty is visit frequency, not bonus points. A program that doesn't measure visit frequency before/after launch can't prove its effect.