Online school CAC
Spend → leads → conversion → student acquisition cost
Funnel
CPL€5.00
Sales30.0
CAC€33
ROMI350%
Healthy: CAC < 30% of student LTV. For courses LTV ≈ price × 1.2 (upsells). ROMI >300% — scale the channel.
Spend → leads → conversion → student acquisition cost
Healthy: CAC < 30% of student LTV. For courses LTV ≈ price × 1.2 (upsells). ROMI >300% — scale the channel.