Legal aspects of copy

• Ads & promises

  'Best', 'No.1', 'guaranteed results' — misleading ads unless proven. Antitrust fines apply.

• Copyright

  Others' photos/texts without license is infringement; stock licenses are limited (editorial ≠ commercial).

• Personal data

  Reviews with names, client-data case studies need consent; email capture needs opt-in.

• Trademarks

  Others' brands in ads — nominative use only (comparison/compatibility), without misleading.

• Medical/financial topics

  YMYL content needs disclaimers and expertise; cure/profit promises are a direct risk.

Minimum protection: disclaimers on advice, consent for personal data, licensed photos, fact-checked numerical claims. For ad campaigns — legal review before launch.