Content plan

Content pillars × frequency → 4-week calendar

Parameters

Educational (how-to, guides)40%
Product (cases, features)25%
Engagement (polls, trends)20%
Selling (offers, reviews)15%

4-week plan

Week 1

Mon: Educational (how-to, guides)

Tue: Educational (how-to, guides)

Thu: Educational (how-to, guides)

Sat: Educational (how-to, guides)

Week 2

Mon: Educational (how-to, guides)

Tue: Educational (how-to, guides)

Thu: Educational (how-to, guides)

Sat: Product (cases, features)

Week 3

Mon: Educational (how-to, guides)

Tue: Educational (how-to, guides)

Thu: Product (cases, features)

Sat: Product (cases, features)

Week 4

Mon: Educational (how-to, guides)

Tue: Product (cases, features)

Thu: Product (cases, features)

Sat: Product (cases, features)

Pillar mix: 40% educational, 25% product, 20% engagement, 15% selling. Consistency beats volume — steady 2 posts/week is better than 7 once. Plan seasonality 4–6 weeks ahead.