Marketplace fees

Price → net revenue on each platform

Sale price, UAH

Fees are approximate and category-dependent (Rozetka 5–20%). Add: acquiring, delivery, returns, marketplace ads. Own site is cheapest in fees but traffic costs more than organic marketplace traffic.

Comparison

Rozetka720 грн

+ acquiring ~1.5–2%, category fees 5–20%−80 грн (10%)

Prom.ua744 грн

+ plan subscription, acquiring ~2%−56 грн (7%)

Amazon680 грн

+ FBA/logistics, referral fee 8–15%−120 грн (15%)

eBay696 грн

+ international fee ~1.5%−104 грн (13%)

Own site784 грн

only acquiring ~2% + CMS/hosting−16 грн (2%)