Store marketing

Google Business Profile with photos and reviews is the foundation. A signboard that sells in 3 seconds. Neighborhood chats, micro-district delivery, cross-promo with neighbors.

Instagram/TikTok for groceries and shops: new arrivals, 'shelf of the day', behind the scenes. Post 3–4 times a week or the algorithm mutes you.

'1+1' on short-shelf-life goods, next-purchase coupons, a below-market traffic item. Count promo margin, not just traffic.

Loyalty card with bonuses, SMS/Viber promos, personalized offers from purchase history. A repeat customer costs 5× less than a new one.

Traffic → conversion → average check → repeat rate. ROMI per channel: channel spend / margin growth. Drop channels without ROMI within 2 months.

3–5% of revenue for a stable store, up to 10% at launch. Test small: 200 UAH of geotargeting beats a 5,000 UAH banner.