Sales plan
Traffic × conversion × basket → monthly revenue
Input
Revenue/mo
visitor value: 160 ₴
960 000 ₴
- Buyers/day
- 40
- Revenue/day
- 32 000 ₴
- Gross profit
- 288 000 ₴
Revenue = traffic × conversion × basket × days. Typical store conversion: groceries 60–80%, clothing 15–30%, furniture 10–20%. Growth levers: +1% conversion is often cheaper than +10% traffic.