Member churn
Churn rate → MRR losses and base forecast
Input
Forecast
LTV: 24 000 ₴
+5
members/mo (net)
- Churned/mo
- 15
- MRR loss
- 18 000 ₴
- Base in 6 mo
- 330
- Base in 12 mo
- 360
Fitness churn: 3–8%/mo typical, >10% critical. A club is at equilibrium when new = churned. Member LTV ≈ monthly price ÷ churn: at 1,200 UAH and 5% = 24,000 UAH. Cutting churn by 1% is often cheaper than +20% sales.