Clinic marketing

Prohibited: result guarantees, 'the best', comparisons with colleagues, prescription drug ads. Allowed: information, education, prices, consented reviews.

Google Business is the main channel. Reply to all reviews within 24h. Negative review — no medical details in public, invite to dialogue.

Educational content by doctors: 'how to prepare for ultrasound', 'what is sinusitis'. Trust through expertise beats ads. A doctor's personal brand outperforms the clinic's.

Online booking, first call within 5 min, SMS/Viber reminders. Metrics: source → booking → showed up → repeat. Marketing without booking tracking is just spending.

Best channel is patient referral. Referral discount, not kickbacks. Discharge letters and post-visit service beat advertising.

5–8% of revenue at launch, 3% for an established clinic. Measure CAC: new patient cost per channel. If CAC > first-visit LTV — cut the channel.