Marketing & SMM
CAC/LTV, ad budgets, UTM, funnels, unit economics
Subtopics
CAC/LTV calculator
3 tools
Ad budget
1 tools
UTM generator
1 tools
Conversion
2 tools
Ad pricing
1 tools
Content matrix
1 tools
Influencer marketing
1 tools
Marketing funnel
1 tools
Email funnel
1 tools
SMM calendar
1 tools
Contest & giveaway
1 tools
Discounts
2 tools
Referral program
2 tools
Positioning
1 tools
Competitor analysis
1 tools
Designer/marketer brief
1 tools
Channel unit economics
4 tools
Marketing report
2 tools
NPS survey
1 tools
Marketer's glossary
1 tools
Calculators
CAC
spesa ÷ nuovi clienti + LTV:CAC
LTV
ARPU × margine × vita o ÷ churn
LTV / CAC
Calcolatore di LTV e CAC: lifetime value del cliente, costo di acquisizione, rapporto LTV/CAC e payback marketing.
Budget ads
obiettivo vendite → lead × CPL
Generatore UTM
UTM-tagged link builder for GA4 — source, medium, campaign, ready link and naming conventions
Funnel
impression→click→lead→vendite
Significatività A/B
z-test due proporzioni
ROAS pareggio
margine → ROAS minimo
Matrice contenuti
16 idee di contenuto per nicchia: SaaS, e-commerce, locale, esperto
Prezzi influencer
how much to pay a blogger: reach, ER, platform, niche — fair post price range
Funnel email
welcome sequence generator: 5 emails from signup to sale — ready text skeleton
Calendario SMM
weekly content plan by business niche — what and when to post on Instagram, TikTok, Facebook
Concorso a premi
Termini ufficiali del concorso: organizzatore, premio, partecipazione
Ricarico vs margine
Markup Margin — business
Programma referral
bonus vs agenzia — risparmio
Posizionamento
positioning statement generator using Geoffrey Moore framework — for whom, benefit, difference
Analisi concorrenti
comparison matrix vs three competitors: prices, features, channels — find the free niche
Brief designer
Brief strutturato: obiettivo, pubblico, compito, riferimenti, scadenza
ROMI / ROAS
spesa, ricavi, margine → %
Churn e MRR
churn → perdite MRR/anno
Sondaggio NPS
Net Promoter Score from 0–10 score distribution + survey template
Glossario marketing
marketing terms in plain language: CAC, LTV, ROAS, CTR, funnel, retargeting