Store funnel

Visitors → cart → checkout → paid: conversion rates and revenue

Parameters

Visitors/mo

To cart, %

Cart → checkout, %

Checkout → paid, %

Avg order, UAH

Typical e-commerce funnel: 8–12% add to cart of product viewers, 40–60% cart→checkout, 30–50% checkout→paid. Overall store conversion 1–3%. The weakest stage = biggest drop-off — work there (descriptions/photos for cart, shipping/payment for checkout).

Funnel

Visitors: 10 000
Carts: 1000
Checkouts: 450
Paid: 180
Conversion: 1.80%
Revenue: 216 000 грн