Editor's glossary

First paragraph answering 'what about' and hooking the reader.

No-fluff style: fact→action→result, no clichés.

Document with goal, audience, scope and text criteria.

Real project breakdown: problem→actions→result.

Call to action — prompt at the end of a block/page.

Percent of text not matching other sources (checker services).

Retelling others' text in own words — legal if it adds value.

Reader benefit, not product feature ('saves time', not 'fast').