Shop marketing

Maps & local search

Google Business Profile drives 70% of new shop clients: 'auto repair' category, photos of bays and work, review replies, current hours.

Reviews

Ask for a review after a successful repair — QR at checkout or SMS link. 4.5+ rating with 50+ reviews converts better than any ad.

Repeat clients

Service reminders by mileage/date, next-visit discount, car history in CRM. Repeat clients bring 60–70% of revenue.

Content

Short before/after videos, 'how we diagnosed it', common fault breakdowns per brand. TikTok/Instagram hits come from interesting cases, not ads.

B2B channels

Contracts with taxi fleets, carsharing, insurers (repair referrals), neighboring businesses. One B2B contract = 30–100 cars/year.

Metrics

Always ask the booking source. CAC per channel, repeat rate, average check. If 80% comes from maps — redirect ad spend into loyalty bonuses.

Informazioni su Marketing officina

Marketing officina — mappe, recensioni, clienti abituali, contenuti, B2B. Officina auto: Tariffa oraria, occupazione, margine ricambi, stipendio. Usa i nostri strumenti senza registrazione o installazione di software. Tutti i calcoli avvengono nel tuo browser — i tuoi dati non vengono mai inviati a un server.