Diagnostics economics

Paid/free diagnostics: repair conversion and total effect

Input

Diagnostics price, UAH

Cost (time × n-h), UAH

Diagnostics/mo

Repair conversion %

Avg repair order, UAH

Repair margin %

Summary

27 repairs/mo

60 600 ₴

Diagnostics profit: 12 000 ₴
Repairs profit: 48 600 ₴

Free diagnostics pays off when repair conversion is ≥30–40% and repair margin covers the cost of declined diagnostics. Paid diagnostics credited to repair is the sweet spot: filters out lookers without scaring customers.