Store reviews & rating

Collecting reviews

Ask for reviews after delivery (email/messenger in 3–7 days). On marketplaces — platform auto-requests. Don't buy reviews — platforms detect them.

Handling negative reviews

Reply within 24–48h: apology → clarification → compensation → ask to update the review. The public reply is for future readers, not just the author.

Rate & count

Marketplace norm: 4.5+ rating at 50+ reviews. Below 4.0 — algorithms suppress the card. Count matters more than a perfect score.

Photo reviews

Photo reviews convert 2–3x better — incentivize with a next-purchase bonus. Ask UGC photos for socials too.

Legal boundaries

Can't selectively delete negative reviews on your own site — that's misleading. Can moderate profanity/personal data under pre-published rules.

Metrics

Track: % of buyers leaving reviews (norm 5–15%), average score, negative share, response time. A negative spike = product/logistics problem.