Rental marketing

Rental is local search: 'tool rental + city', 'generator hire'. Google Business Profile, local pages per category, classifieds per unit.

Classifieds are the small-rental main channel. Listing: real photos, daily rate, deposit, delivery. Answering within 5 min wins half the deals.

Construction firms, event agencies, service companies — stable long rentals. Referral deals with tool/equipment stores (they sell, you rent). A separate B2B price PDF.

Rental is a recurring need (a builder rents monthly). A phone base + a 10% loyal discount beats buying new leads. SMS about new fleet items.

Peak categories: generators in winter, heat guns in autumn, washers in spring. Season marketing starts 4–6 weeks before the peak — early-booking discounts.

Non-return and scams are the main fear on both sides. Public deposit rules, device photos in the act, real reviews. Transparency lowers your risk and client anxiety.