Farmers' market — stall economics

Stall economics at a farmers' market: fee, transport, goods, margin

Parameters

Stall fee/day, UAH

Transport (fuel), UAH

Daily goods cost, UAH

Seller/day, UAH

Average check, UAH

Buyers/day

Revenue15,000 грн

Costs4,200 грн

Margin10,800 грн

Buyers to break even17

Market economics: real margin = revenue − (fee + transport + goods + seller). Typical market margin 30–50% over cost, but buyers are few — 40–150/day by location and season. To evaluate, first trade 1–2 test days: count conversion (buyers/passers-by), average check, leftovers.