Cooperative sales

Sales channels

Farmers' markets, own shops, supermarket chains (local shelves), HoReCa, subscription boxes, online (own site, Rozetka, Prom).

Sales contracts

Supply contract: volume, quality (specs), terms, price and adjustment formula, acceptance, liability. For chains — long-term framework agreements.

Shared brand

A co-op brand for a group of farmers — shared packaging, quality standard, split marketing costs. Quality controlled by internal audit.

Pricing

Cost + logistics + channel margin (chains −20–35%, distributors −15–25%). Contract prices with an exchange-linked formula beat fixed ones.

Certification for sales

Chains require: vet-san expertise, DSTU compliance, for export — GlobalGAP/HACCP. For small producers — a declaration of conformity suffices.

Export

For milk/meat/vegetables — export accreditation (State Food Safety Service), destination-country certificates. Start with EU neighbors.