Reviews & rating

Ask for a review right after the service — SMS/messenger with a direct Google Maps link. 1 in 5–8 clients respond if asked personally, not via a 'leave a review' sign.

Positive: 'Thank you, [name]! Glad you liked [service] — see you again'. Negative: 'Sorry about [issue]. Message us directly — we'll fix it personally'. Without templates — emotional replies.

Reply within 24 hrs, no defensiveness or blame. Publicly — apology+offer to fix, privately — real compensation. One honestly resolved negative beats 10 praises.

Google Maps — the main channel for local search. Instagram/site — for portfolio. Booking platform — built-in rating. Don't scatter: build up 1–2 channels systematically.

Internal rating: average review score + client return + speed. Public — only if differences are real: hidden competition between techs harms the salon.

Don't buy — Google bans, clients sense it. Competitor attacks — report to the platform with evidence. Real defense: many honest reviews drowning one fake.