Discount impact on margin
Discount % → extra clients needed to keep profit
Input
Required growth
discounted price: 720 ₴
+21,6%
- Margin now
- 56,3%
- Margin w/ discount
- 51,4%
- Profit per service
- 450 → 370 ₴
A 10% discount at 50% margin needs +25% more clients to keep profit. 20% — +67%. Discounts only work if they genuinely grow traffic or visit frequency.