Retailer's glossary

Offline trade terms in plain language

12 terms

  • Націнка

    (Price − cost) ÷ cost × 100%. Up from cost.

  • Маржа

    (Price − cost) ÷ price × 100%. Down from price. 100% markup = 50% margin.

  • SKU

    Stock-keeping unit — a single stock item code.

  • Точка беззбитковості

    Sales volume covering all costs.

  • Оборотність запасів

    Times per year stock sells: turnover ÷ average stock.

  • Точка замовлення

    Stock level to reorder at: lead-time sales + safety stock.

  • Планограма

    Shelf layout scheme.

  • Середній чек

    Revenue ÷ number of receipts per period.

  • Конверсія

    Share of visitors who became buyers.

  • РРО/ПРРО

    Transaction registrar — hardware or software cash register.

  • Shrinkage

    Stock losses: theft, spoilage, accounting errors (% of turnover).

  • Фейсинг

    One front-facing unit on a shelf; facings = visible SKU area.