Menu engineering matrix

Sales + margin per dish → stars, plowhorses, puzzles, dogs

Data

Dishes: name, sales/mo, price, cost

Distribution

МаргаритаPlowhorses

ЦезарPlowhorses

СтейкPuzzles

ТірамісуPlowhorses

БорщPlowhorses

Stars: keep & promote
Plowhorses: lower the cost
Puzzles: sell harder
Dogs: drop from menu

Kasavana–Smith method: margin above/below mean × popularity above/below 70% of mean. Stars — promote, plowhorses — cut cost, puzzles — train staff to sell, dogs — remove.