Webinar economics
Webinar as a sales tool: costs → conversion → ROI
Input
Webinar ROI
cost per sale: 2 083 ₴
59 500 ₴
- Costs
- 12 500 ₴
- Sales
- 6
- Revenue
- 72 000 ₴
- ROI
- 5,8×
Webinar works when ROI >3×. Costs: registration ads (~20–40 UAH/reg), platform, speaker. 2–5% of attendees buy. If conversion <2% — the offer or audience is the problem, not the webinar.