Salon marketing

Budget → channel split and expected clients (CAC)

Budget/mo, ₴

Client LTV, ₴

Instagram (ads) (3500 ₴)~23.3 кл. · CAC 150 ₴

Google Maps/search (2000 ₴)~20.0 кл. · CAC 100 ₴

Referrals (2500 ₴)~50.0 кл. · CAC 50 ₴

Marketplaces (Booksy) (1000 ₴)~5.0 кл. · CAC 200 ₴

Local events/flyers (1000 ₴)~8.3 кл. · CAC 120 ₴

Expected new clients~107

Rule: marketing 5–10% of target revenue. Client pays back in 2–3 visits. Referrals are cheapest: friend discount.