Shop marketing

Maps & local search

Google Business Profile drives 70% of new shop clients: 'auto repair' category, photos of bays and work, review replies, current hours.

Reviews

Ask for a review after a successful repair — QR at checkout or SMS link. 4.5+ rating with 50+ reviews converts better than any ad.

Repeat clients

Service reminders by mileage/date, next-visit discount, car history in CRM. Repeat clients bring 60–70% of revenue.

Content

Short before/after videos, 'how we diagnosed it', common fault breakdowns per brand. TikTok/Instagram hits come from interesting cases, not ads.

B2B channels

Contracts with taxi fleets, carsharing, insurers (repair referrals), neighboring businesses. One B2B contract = 30–100 cars/year.

Metrics

Always ask the booking source. CAC per channel, repeat rate, average check. If 80% comes from maps — redirect ad spend into loyalty bonuses.

Sobre Marketing del taller

Marketing del taller — mapas, reseñas, clientes habituales, contenido, B2B. Taller mecánico: Tarifa horaria, ocupación, margen piezas, sueldo. Use nuestras herramientas sin registro ni instalación de software. Todos los cálculos se realizan en su navegador — sus datos nunca se envían a un servidor.