Online showcase

Formats

Instagram storefront → Google Business catalog → marketplace → own site. Start where your customers already search.

Launch minimum

50–100 items with photo, price, availability. Phone/messenger ordering is enough. Full online payment is step two.

Product photos

Uniform background, daylight, 3–4 angles, scale reference (hand/coin). Phone + white wall beats a studio at launch.

Delivery & payment

Pickup + postal service + local delivery. Payment: COD, transfer, payment link. COD lowers conversion but removes distrust.

Stock sync

If you have an offline store, stock must match. Start with manual daily updates, then integrate with inventory.

Next steps

Showcase → marketplace → own site with CRM. Each step makes sense when the previous one gives 30+ orders/month.

About Online showcase

Online showcase — how to launch online sales without a site: formats, photos, delivery. Retail: Markup & margin, sales plan, reorder point, acquiring. Use our tools without registration or installing software. All calculations happen in your browser — your data is never sent to a server.