Realtor marketing

Channels and budget for agents and agencies

Details

  • Personal brand

    Reels/TikTok property tours — organic reach at zero budget; consistency 3–5 posts/week.

  • Listing platforms

    DOM.RIA, OLX, Lun: paid top spots for 'hot' listings; photo quality beats budget.

  • Referrals

    Referral program: % of commission for a referred client; CRM reminders for 'warm' contacts.

  • Budget

    10–15% of commission on marketing; measure CPA per deal, not per lead — leads without deals don't count.

A realtor's cheapest channel is reputation: one referral client costs 0 UAH and converts 5x better than a cold lead. Marketing only works on top of service.