Commercial shoot

Before shooting: purpose (catalog, ads, socials), references, final photo count, formats, deadlines, rights. Without a brief — 80% of client conflicts.

Copyright stays with the photographer; the client gets a license: usage scope, term, territory, exclusivity. 'All rights forever' = buyout — a separate ×2–3 price.

Public venues: stations, museums, malls — admin permit. Private property — written owner consent. People in frame — model release mandatory for ads.

Rate = work + retouching + rights + expenses (studio, rentals, assistant). Commercial costs more than weddings: the client profits from the photos. Day rate for product UAH 8–25k, advertising from 30k.

Mandatory clauses: scope, rights/license, 30–50% advance, deadlines, revision rounds (2 is the norm), liability for client property in frame.

Big commercial: photographer + assistant + stylist + separate retoucher. The client pays per day, not per frame — covering staging, lighting, backstage.