Portfolio case builder

Case skeleton using P→A→R: client's problem, your actions, measurable result

Ready case

CASE: [client/industry]

Problem:
[the pain the client had before reaching out]

What was done ([role, timeline]):
- [action]

Result:
[numbers: %, money, time — before/after]

A strong case = specifics: numbers, timelines, metrics. 'Built a nice site' — weak; 'checkout refactor: conversion 1.2%→2.8%, revenue +$40k/mo' — strong. NDA: generalize ('a top-3 delivery service') or get publication consent in the contract.