Fill the fields — get an analytics report structure ready to fill in
DATA REPORT — [period] 1. EXECUTIVE SUMMARY (BLUF) Main finding in 2–3 sentences: [what we answer]. 2. GOAL & QUESTION Business question: [question] Audience: [who reads] | Sources: [CRM, GA4, ...] 3. KEY METRICS - [metric]: [value] 4. WHAT CHANGED AND WHY - Change #1: [what happened] → [likely cause] → [data proof] - Change #2: ... 5. ANOMALIES & RISKS - [outlier/data glitch] — impact on findings: [yes/no] 6. RECOMMENDATIONS - [action] — expected effect [metric] — owner [who] 7. METHODOLOGY (appendix) Sources: [...] | Cleaning: [what was filtered] | Limitations: [what's missing]
Structure: conclusion in the first 3 lines (BLUF — bottom line up front), then metrics, details, recommendations. An executive reads for 30 seconds — key things first, appendices at the end.